This is a very essential management tool in the campaign, it consists of planning, executing, tracking and analyzing campaign programs. It can be applied to all advertising and campaign efforts, both inbound and outbound. Mostly however we will be using it for tracking outbound direct marketing campaigns.
Basically these are members of the campaign team who will be delegated and empowered with mobile devices with the campaign app installed in it. Their primary objectives is to get reviews, collate data and register or move registration to any of the political parties involved.
This is where statistics of progression of the campaign can be viewed on large screens in the situation room, to determine if the Product/Candidate is winning or loosing, and what other techniques can be used to enhance winning capabilities.